Mar 23, 2021

'Heat-not-burn' devices heat tobacco instead of burning it. The result? The taste of real tobacco without the fire, ash and smoke typical of traditional cigarettes. All tobacco heaters contain a source of heat. Some tobacco heating deices are electronic and the exact temperature to which the tobacco is heated varies from product to product. Importantly, tobacco heaters do not reach the high temperatures at which tobacco is burnt.

 

What are the characteristics of 'heat-not-burn' devices?

 

Tobacco heaters are also known as 'heat-not-burn' devices as they heat the tobacco instead of burning it. In principle, the two terms – ‘tobacco heating’ and ‘heat-not-burn’ – may be used interchangeably. At the heart of our IQOS tobacco heating devices lies the advanced technology that heats specially designed tobacco inserts. Because IQOS devices are battery-powered, they need to be charged regularly, just like a smartphone. When the IQOS tobacco heating device is ready, the tobacco insert is placed inside. After pressing the button that starts the heating process, an adult IQOS user may inhale the released areosol. At the end of use, the used tobacco insert should be removed from the device and disposed of.

 

Every element of the IQOS is carefully crafted.

 

The IQOS HeatControl™ technology is at the heart of the product. Designed in Switzerland, it is responsible for heating the tobacco – without burning it – to a temperature not exceeding 350oC. The ceramic blade inside the IQOS, fitted with gold and platinum circuits, heats the tobacco inside the tobacco insert. This way, adult IQOS users get the taste of real tobacco with no smoke, no ash and less smell than it would be the case with traditional cigarettes.