Mar 1, 2021

With more space between each layer of tobacco, your tobacco sticks are now: easier to insert, air flows freely through each stick, and you get a more consistent experience from the first draw to the last one. New tobacco sticks last just as long as before and bring you the same true tobacco taste. If you previously rolled the stick before insertion or pre-heated the blade, it is no longer advisable. You are able to distinguish the new tobacco sticks from previous packs thanks to the tax sticker.

 

THE CHANGE

 

Why was the change introduced?

 

IQOS was designed to be used effortlessly every time. However, in your feedback you said that it wasn’t always the case. So we listened to our consumers and we’ve evolved the design of our tobacco sticks.

 

What exactly did you change?

 

With more space between each layer of tobacco, tobacco sticks are now easier to insert, and air flows freely through each stick so you get a more consistent experience from first draw to the last one. They last just as long as before and the taste does not change.

 

Does it have any impact on the taste?

 

There is no change in the ingredients or the tobacco blend; no impact on taste.

 

Does it have any impact on the number of puffs and duration?

 

No. There is no impact on the number of puffs or duration. You will rather experience consistent aerosol throughout the entire experience.

 

Does it have any impact on overall duration of the experience?

 

There is no impact on the duration of the experience.

 

Does it have lower nicotine?

 

The product delivers the same amount of nicotine.
 

 

AVAILABILITY AND DIFFERENTIATION

 

When can I buy a new product?

 

The new products are appearing on the market since the beginning of March 2021.

 

How to distinguish new packs?

 

You can distinguish them thanks to the tax sticker and a new price.
 

 

IMPACT ON THE USAGE

 

Should I roll a tobacco stick before inserting?

 

We have evolved the way the tobacco is folded in each tobacco stick. New tobacco sticks are now easier to insert and rolling before insertion is no longer advisable. You should not roll it before insertion.

 

Should I wait 2-3 seconds before inserting for the pre-heating?

 

We have evolved the way the tobacco is folded in each tobacco stick. New tobacco sticks are now easier to insert and pre-heating the blade is no longer neccessary.

 

How to recognize HEETS I should roll and pre-heat from the new ones?

 

If your pack has a tax sticker – you should not roll the stick or pre-heat the blade. If you have a pack without a tax sticker – please keep continue on rolling & preheating.
 

TAX STICKER & PRICE

 

Why the price is increased?

 

Tobacco sticks as innovative tobacco products have been charged with excise duty, which has an impact on the price.

 

Are packs without a tax sticker illegal?

 

Both versions of the product are fully fledged and can be legally sold.
- Packs without a tax sticker can be sold until April 30th, 2021
- From May 1st, 2021, tobacco sticks without a tax sticker cannot be sold.