Backed by science and our exceptional HeatControl™ Technology, IQOS heats tobacco rather than burn it - giving you satisfaction of true tobacco taste with benefits that traditional smoking just can’t deliver; no cigarette smell, no ash and no smoke.

IQOS heats real tobacco instead of burning it. It is less likely to bother people around you, as IQOS produces no second-hand smoke. Discover our best alternative to cigarettes.

From burning to heating, From cigarette smoke to tobacco vapour.

After years of burning tobacco, we have made it our mission to give adult smokers who would otherwise continue to smoke or use other nicotine products access to better alternatives to cigarettes.