What is IQOS?
Backed by science and our exceptional HeatControl™ Technology, IQOS heats tobacco rather than burn it - giving you satisfaction of true tobacco taste with benefits that traditional smoking just can’t deliver; no cigarette smell, no ash and no smoke.
LET'S MAKE A CHANGE TOWARDS A CIGARETTELESS FUTURE
IQOS heats real tobacco instead of burning it. It is less likely to bother people around you, as IQOS produces no second-hand smoke. Discover our best alternative to cigarettes.
Find your perfect IQOS match.
IQOS 3 DUO
Technology meets design.
IQOS 2.4 Plus
Perfect for everyday use.
IQOS heats real tobacco contained in tobacco sticks. IQOS is an alternative to cigarettes and an entirely new way to experience tobacco: For real tobacco flavor without fire, without ash, and without the smell of cigarette smoke.
Make it yours
Customize IQOS to suit your style. Make a bold statement, dress it up in a variety of design combos. Whatever you choose, bring your true colours to your IQOS experience.
Designing a smoke-free future
From burning to heating, From cigarette smoke to tobacco vapour.
After years of burning tobacco, we have made it our mission to give adult smokers who would otherwise continue to smoke or use other nicotine products access to better alternatives to cigarettes.