IQOS is our innovative alternative to traditional smoking.


IQOS belongs to Philip Morris International (PMI), one of the world’s leading tobacco companies. Premium tobacco is what we do best – 6 of the top 15 international brands in the world sit within our portfolio. But tomorrow looks different. Innovation is in our blood – it all started with a dream to replace cigarettes with better alternatives. We found the best scientists, invested over 4,5 billion dollars and spent almost 10 years to perfect the IQOS design, science and technology that you know today. There are already over 5 million IQOS users worldwide, each having successfully switched to IQOS.

What is - office


State of the art technology and pioneering science is the backbone of IQOS. 
Through IQOS HeatControlTM Technology we are able to heat tobacco up to 350°C, without burning it. The result? The true taste of tobacco – no flame, no smoke, no ash, no fuss.



MiniCompare - HP - 3.0

New IQOS 3 is tougher, faster and more advanced. Contemporary design, improved functionality, wide range of customization options..quite literally our newest IQOS.


MiniCompare - HP - Multi2

IQOS 3 Multi is an integrated pocket-size solution. A compact, all-in-one solution that enables you to have 10 back to back experiences before needing to recharge. It’s perfect for when you’re on the move.


MiniCompare - HP - 2.4

Classic, intuitive and user-friendly.