Unlike cigarettes, IQOS will not burn you or persons or things around you. IQOS tobacco heater does not feature a combustion process, which is why no fire, smoke or ash is produced.

IQOS is a better choice than continued smoking. As IQOS produces less smell than cigarettes, it is less likely to bother people around you. IQOS leaves less lingering smell on hands, hair and clothes than cigarettes.

From initial concept to reality, each element of IQOS is carefully crafted. IQOS HeatControl™ Technology is the heart of IQOS, responsible for heating tobacco and not burning it. This is how adult users of IQOS can enjoy real tobacco flavour.