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Discover the alternative to cigarettes
Learn more about the Heat-not-Burn technology
Discover science and vision behind IQOS
HEETS made for IQOS

How IQOS works
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The benefits of IQOS
Learn more about the features of IQOS.

No fire, no ash, no combustion
Unlike cigarettes, IQOS will not burn you or persons or things around you. IQOS tobacco heater does not feature a combustion process, which is why no fire, smoke or ash is produced.
Important information:
This product is not risk free and provides nicotine, which is addictive.
Only for use by adults.


Less smell
IQOS is a better choice than continued smoking. As IQOS produces less smell than cigarettes, it is less likely to bother people around you. IQOS leaves less lingering smell on hands, hair and clothes than cigarettes.
Important information:
This product is not risk free and provides nicotine, which is addictive.
Only for use by adults.


IQOS vs
e-cigarettes comparison
Although both IQOS and e-cigarettes are electronic devices and don't generate smoke like conventional cigarettes do, there is one important feature which distinguishes IQOS from e-cigarettes: the IQOS system heats real tobacco contained in tobacco sticks, producing aerosol which dissipates much faster compared to smoke from cigarettes.

Heating technology
From initial concept to reality, each element of IQOS is carefully crafted. IQOS HeatControl™ Technology is the heart of IQOS, responsible for heating tobacco and not burning it, to precise temperatures up to 350℃. This is how adult users of IQOS can enjoy real tobacco flavour.

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