Customize your device
Learn more about the Heat-not-Burn technology
Discover science and vision behind IQOS
Discover our offer
New style. Same technology.
Plain and simple

Discover all devices
Learn more
All you need to know
Discover the alternative to cigarettes
Learn more about the Heat-not-Burn technology
Discover science and vision behind IQOS
HEETS made for IQOS

How to use and IQOS care advices
Discover more
Discover IQOS.


WELCOME TO A SMOKE FREE FUTURE
Join millions of adult smokers who have switched from cigarettes to IQOS smoke-free alternatives.

No burning, no smoke.
Unlike cigarettes, IQOS doesn’t burn tobacco but heats it. That’s why there is no smoke and less smell.


The taste of real tobacco.
Heated tobacco devices use carefully selected and processed tobacco to ensure an even heat that delivers tobacco taste and satisfaction comparable to cigarettes.

The taste of real tobacco.
Heated tobacco devices use carefully selected and processed tobacco to ensure an even heat that delivers tobacco taste and satisfaction comparable to cigarettes.
No burning, no smoke.
Unlike cigarettes, IQOS doesn’t burn tobacco but heats it. That’s why there is no smoke and less smell.


Discover the difference
With IQOS, you get an alternative to cigarettes that delivers taste and satisfaction without fire or ash.
IQOS heats tobacco instead of burning it, that’s why there is no smoke. Aerosol generated during the use of IQOS evaporates much faster than smoke from cigarettes.
Important information: This product is not risk free and provides nicotine, which is addictive. Only for use by adults.
Unlike cigarettes, IQOS has no lit end or second-hand smoke.
IQOS generates less smell than cigarettes and is less likely to bother people around you.
Science behind IQOS
IQOS is dedicated to providing smoke-free choices for adult smokers. Over 400 scientists and engineers at PMI are working on state-of-the-art alternatives to cigarettes.
Science behind IQOS
IQOS is dedicated to providing smoke-free choices for adult smokers. Over 400 scientists and engineers at PMI are working on state-of-the-art alternatives to cigarettes.
Discover the difference
Heated Tobacco
Want to know more about IQOS heat-not-burn technology?
Want to chat?
We are here for you everyday from 8:00 to 22:00.
Store locator
Find a local IQOS shop with our store locator
Phone
Call 801 801 501 or 22 455 14 04. The cost of the call is in line with your operator's rate.
Send us your query. We will respond within 24 hours.
Visit our IQOS Facebook page and feel free to message us with any questions. We’ll get back to you in a few minutes.