* “95% less” represents the average reduction in levels of the 9 chemicals recommended for reduction in cigarette smoke by the World Health Organization, which do not include nicotine. See important information.
![IQOS ILUMA holder inside the charger](/sites/g/files/hncfsx986/files/2023-06/IQOS_ILUMA_Science1_ContentBlock_Product_PeopleNoConsumables_Mobile_2x.jpg)
![IQOS ILUMA holder inside the charger](/sites/g/files/hncfsx986/files/2023-06/IQOS_ILUMA_Science1_ContentBlock_Product_PeopleNoConsumables_Desktop_2x.jpg)
Tobacco vapour vs smoke
IQOS tobacco vapor is less harmful than cigarette smoke. To demonstrate this, we conducted a comprehensive assessment program that included 10 clinical studies on the effects of aerosol on the user's body (as well as data from 18 non-clinical studies), and involved thousands of participants in the US, Japan, UK and Poland. Evidence demonstrates that switching completely to IQOS, while not risk-free, is a better alternative to continuing to smoke cigarettes.