English
IQOS ILUMA holder inside the charger
IQOS ILUMA holder inside the charger

Tobacco vapour vs smoke

IQOS tobacco vapor is less harmful than cigarette smoke. To demonstrate this, we conducted a comprehensive assessment program that included 10 clinical studies on the effects of aerosol on the user's body (as well as data from 18 non-clinical studies), and involved thousands of participants in the US, Japan, UK and Poland. Evidence demonstrates that switching completely to IQOS, while not risk-free, is a better alternative to continuing to smoke cigarettes.