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IQOS 3 DUO holder inside the charger
IQOS 3 DUO holder inside the charger

Tobacco vapour vs smoke

IQOS tobacco vapor is less harmful than cigarette smoke. To demonstrate this, we conducted a comprehensive assessment program that included 10 clinical studies on aerosol chemistry (as well as data from 18 non-clinical studies), and involved thousands of participants in the US, Japan, UK and Poland. Evidence demonstrates that switching completely to IQOS, while not risk-free, is a better alternative to continuing to smoke cigarettes.

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Heat not burn

Discover heated tobacco