It’s already 10 years of IQOS in the world!
On this occasion, with the code ILUMA30, buy all IQOS ILUMA with a discount
![iqos-icon](/sites/g/files/hncfsx986/files/2024-04/tobacco-sticks-icon%202_0.png)
Real adult consumers who were rewarded for their participation in the campaign
*PMI Financials or estimates, IQOS user panels and PMI Market Research. Status as of December 2023. IQOS users who have completely quit cigarettes and for whom PMI heated tobacco sticks represent at least 70% of their past 7-day heated tobacco consumption.