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Decade of innovation
It’s already 10 years of IQOS in the world!

On this occasion, with the code ILUMA30, buy all IQOS ILUMA with a discount

How to use an offer?
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1. Add selected IQOS ILUMA model to your shopping cart
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2. Enter code ILUMA30 in the shopping cart to buy IQOS at a discount
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3. Select free tobacco sticks variants
Buy now
30.8 milion IQOS users worldwide*
“IQOS does not smell like cigarettes do. It’s so much convenient.“

Grzegorz switched to IQOS in 2021
 

“With IQOS, I don’t leave any cigarette smell behind me.”

Ana switched to IQOS in 2019
 

“No ashes, no yellow fingers, it’s clean - that’s why I switched to IQOS.”

Ruedi switched to IQOS in 2016
 

 Real adult consumers who were rewarded for their participation in the campaign

*PMI Financials or estimates, IQOS user panels and PMI Market Research. Status as of December 2023. IQOS users who have completely quit cigarettes and for whom PMI heated tobacco sticks represent at least 70% of their past 7-day heated tobacco consumption.