Heets - learn more about Tobacco Sticks for IQOS

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HEETS made for IQOS.

Moving forward. It's part of our nature. The desire to make a better choice. Offering a modern twist on tobacco enjoyment, the pleasure of IQOS is in how you proceed.

HEETS offer a modern twist on tobacco classics offering a range of taste experiences from rich to refined, including tobacco with menthol and new aromatic tobacco blends to satisfy every taste palate.

In HEETS the tobacco is not burnt but heated. HEETS releases a real tobacco taste that is different and less harsh, than what you are used to with a cigarette. HEETS has no smoke, no ash and less smell than cigarettes.*

*IMPORTANT INFORMATION: This product is not risk free and provides nicotine, which is addictive. Only for use by adults. See important information page.

To create HEETS stick and bring you a high-quality tobacco taste experience we use the latest in design, materials and technology innovations. HEETS features a clever construction that consists of 5 parts, each with a very special function.

Tobacco in every HEETS stick is prepared using a processing method called ‘cast leaf process’ to optimize the tobacco for heating. The tobacco leaves are ground into powder and reconstituted into tobacco sheets. These sheets are crimped and made into a tobacco plug which, combined with all the other parts, creates a HEETS stick.

Usage time is up to 6 minutes or up to 14 puffs. IQOS works to ensure an optimal balance between stick heating temperature and duration. As the HEETS taste is different, and less harsh than what you are used to with cigarettes, you may be inclined to puff more frequently. However longer and gentler puffs would extend the duration and increase taste satisfaction from your HEETS.

Świeżo ścięte liście tytoniu trzymane przez rolnika

Tobacco journey.

HEETS made for IQOS

From farmer to consumer.

The journey to offering you this experience has a lot of tiny steps. It begins with farmers who care deeply for their crop, from America to Mozambique, Italy to Indonesia - they know their soil, the weather, the seasons.

Beating heart.

They are the beating heart of this industry – the toil and grit and determination needed to work the lands is not to be overlooked.
Our master blenders sample tobacco from around the world, selecting the best tobacco origins and qualities giving the attention and care to the tobacco aroma and taste profiles.

Years of experience.

It takes years of experience to master the art of blending which consists of knowing individual tobacco profiles by heart and the synergies that can be achieved when combined to create satisfying products.

Tobacco journey.

HEETS made for IQOS

From farmer to consumer.

Podgrzewacz IQOS z wkładem tytoniowym HEETS obok przenośnej ładowarki leżącej na czerwonym notatniku

Years of experience.

Make it yours

Discover all devices

How IQOS works

Rethink Tobacco.

HEETS made for IQOS.

Moving forward. It's part of our nature. The desire to make a better choice. Offering a modern twist on tobacco enjoyment, the pleasure of IQOS is in how you proceed.

What are HEETS?

A new tobacco taste experience.

Tobacco taste.

How we make HEETS.

Tobacco journey.

From farmer to consumer.

Beating heart.

Years of experience.

Tobacco journey.

From farmer to consumer.

Years of experience.

Beating heart.

We accept

Make it yours

Discover all devices

How IQOS works

Rethink Tobacco.

HEETS made for IQOS.Moving forward. It's part of our nature. The desire to make a better choice. Offering a modern twist on tobacco enjoyment, the pleasure of IQOS is in how you proceed.

What are HEETS?

A new tobacco taste experience.

Tobacco taste.

How we make HEETS.

Tobacco journey.

From farmer to consumer.

Beating heart.

Years of experience.

Tobacco journey.

From farmer to consumer.

Years of experience.

Beating heart.

HEETS made for IQOS.

Moving forward. It's part of our nature. The desire to make a better choice. Offering a modern twist on tobacco enjoyment, the pleasure of IQOS is in how you proceed.