Over a decade of development and billions invested. 

IQOS is a product worth switching to.

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Science supporting our objectives.

The HeatControl™ technology generates nicotine-containing aerosol. Because tobacco is not burned, the amount of harmful chemical substances in the aerosol is significantly smaller than in cigarette smoke.

The best of tobacco meets the best of technology.

Over 10 years ago, scientists and experts from around the world gathered in Neuchâtel, Switzerland, to develop a revolutionary way of using tobacco. This is how IQOS was created.


IQOS generates on average 90% - 95% lower levels of harmful substances compared to cigarettes*.

Based on the scientific evidence so far switching completely to IQOS is likely to present less risk to your health than continuing to smoke.

Important information: This does not mean IQOS is risk-free.

* Source: Average of the reductions in the concentrations of a broad range of harmful and potentially harmful chemicals measured in the IQOS aerosol compared to those measured in the smoke of  a standard reference cigarette designed for research purposes. Aerosol and smoke collections performed under the Health Canada Intense machine-smoking regime. Reduction calculations exclude nicotine.


IQOS combines heat not burn technology with unparalleled precision.

At the heart of the innovation is a blade made of gold and platinum,coated in ceramic, allowing IQOS to heat, but never burn, tobacco.


With an innovative three-part design system.

Everything starts with tobacco units which contain real tobacco. In order to be able to enjoy it, one needs the IQOS Holder, which heats the tobacco and brings out the tobacco flavour. Once the heated tobacco unit is finished, it can be removed from the holder. And the IQOS Holder itself can be inserted back into the charger.

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