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Alternative to cigarettes

Welcome to a smoke free future

Join millions of adult smokers who have switched from cigarettes to IQOS smoke-free alternatives.
Discover IQOS

No burning, no smoke

Unlike cigarettes, IQOS doesn’t burn tobacco but heats it. That’s why there is no smoke and less smell.

The taste of real tobacco

Heated tobacco devices use carefully selected and processed tobacco to ensure an even heat that delivers tobacco taste and satisfaction comparable to cigarettes.

Discover IQOS

The taste of real tobacco

Heated tobacco devices use carefully selected and processed tobacco to ensure an even heat that delivers tobacco taste and satisfaction comparable to cigarettes.

No burning, no smoke

Unlike cigarettes, IQOS doesn’t burn tobacco but heats it. That’s why there is no smoke and less smell.

Discover IQOS
Discover IQOS

Discover different

IQOS is an alternative to cigarettes and ensures satisfaction comparable to smoking conventional cigarettes. 

Science behind IQOS

IQOS is dedicated to providing smoke-free choices for adult smokers. Over 400 scientists and engineers at PMI are working on state-of-the-art alternatives to cigarettes.

Learn more
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Discover our range of heated tobacco devices

IQOS 3 DUO

Charge once, use twice.

IQOS 2.4 Plus

Perfect for everyday use.

IQOS 3 DUO

IQOS 2.4 Plus

Charge once, use twice.