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All you need to know
Discover the alternative to cigarettes
Learn more about the Heat-not-Burn technology
Discover science and vision behind IQOS
HEETS made for IQOS

How IQOS works
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Welcome to a smoke free future

No burning, no smoke
Unlike cigarettes, IQOS doesn’t burn tobacco but heats it. That’s why there is no smoke and less smell.
The taste of real tobacco
Heated tobacco devices use carefully selected and processed tobacco to ensure an even heat that delivers tobacco taste and satisfaction comparable to cigarettes.

The taste of real tobacco
Heated tobacco devices use carefully selected and processed tobacco to ensure an even heat that delivers tobacco taste and satisfaction comparable to cigarettes.
No burning, no smoke
Unlike cigarettes, IQOS doesn’t burn tobacco but heats it. That’s why there is no smoke and less smell.


Discover different
IQOS is an alternative to cigarettes and ensures satisfaction comparable to smoking conventional cigarettes.
IQOS heats tobacco instead of burning it, that’s why there is no smoke. Aerosol generated during the use of IQOS evaporates much faster than smoke from cigarettes.
Unlike cigarettes, IQOS has no lit end, which prevents the risk of burning.
IQOS produces less smell than cigarettes and is less likely to bother those around you.
Science behind IQOS
IQOS is dedicated to providing smoke-free choices for adult smokers. Over 400 scientists and engineers at PMI are working on state-of-the-art alternatives to cigarettes.
