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Welcome to a smoke free future
Join millions of adult smokers who have switched from cigarettes to IQOS smoke-free alternatives.
No burning, no smoke
Unlike cigarettes, IQOS doesn’t burn tobacco but heats it. That’s why there is no smoke and less smell.
The taste of real tobacco
Heated tobacco devices use carefully selected and processed tobacco to ensure an even heat that delivers tobacco taste and satisfaction comparable to cigarettes.
The taste of real tobacco
Heated tobacco devices use carefully selected and processed tobacco to ensure an even heat that delivers tobacco taste and satisfaction comparable to cigarettes.
No burning, no smoke
Unlike cigarettes, IQOS doesn’t burn tobacco but heats it. That’s why there is no smoke and less smell.
Discover different
IQOS is an alternative to cigarettes and ensures satisfaction comparable to smoking conventional cigarettes.
Science behind IQOS
IQOS is dedicated to providing smoke-free choices for adult smokers. Over 400 scientists and engineers at PMI are working on state-of-the-art alternatives to cigarettes.
