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Rethink Tobacco

Improved draw, generous vapor* and a wide range of TEREA tobacco sticks variants exclusively for use with the IQOS ILUMA

* compared to previous versions of IQOS devices

Man holding IQOS ILUMA PRIME and TEREA tobacco stick Man holding IQOS ILUMA PRIME and TEREA tobacco stick

TEREA tobacco sticks, made exclusively for IQOS ILUMA. The SMARTCORE INDUCTION SYSTEM brings you improved draw, taste consistency from stick to stick, generous vapour and less lingering smell.

TEREA tobacco sticks.

TEREA offer a modern twist on tobacco classics offering a range of taste experiences from rich to refined, including tobacco with menthol and new aromatic tobacco blends to satisfy every taste palate.

A new tobacco taste experience.

In TEREA the tobacco is not burnt but heated. TEREA releases a real tobacco taste that is different and less harsh, than what you are used to with a cigarette. TEREA has no smoke, no ash and less smell than cigarettes.

TEREA tobacco sticks.

TEREA offer a modern twist on tobacco classics offering a range of taste experiences from rich to refined, including tobacco with menthol and new aromatic tobacco blends to satisfy every taste palate.

A new tobacco taste experience.

In TEREA the tobacco is not burnt but heated. TEREA releases a real tobacco taste that is different and less harsh, than what you are used to with a cigarette. TEREA has no smoke, no ash and less smell than cigarettes.

Do not use IQOS ILUMA and TEREA sticks with previous IQOS generations, as this may cause damage to your device.  This product contains a sharp metal part which can cause serious injury if swallowed. Keep out of reach of children.

Simple ways to switch

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You have 60 days to use the device you have purchased. If it does not meet your expectations, you can take advantage of a free return

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Try IQOS

Buy and try

Try the device for 14 days

Learn more