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IQOS
Heated tobacco.

The latest IQOS ILUMA breakthrough technology is taking heated tobacco to the next level of heating satisfaction.

A guitarist holding an IQOS ILUMA device. A man's hand holding IQOS ILUMA PRIME
A better alternative to continued smoking and satisfying taste. Technologies used in IQOS devices prevents tobacco from burning. This makes IQOS a smoke-free, ash-free experience with less smell than cigarettes.

Important information:This product is not risk free and provides nicotine, which is addictive.Only for use by adults.

Better choice

IQOS heats the tobacco instead of burning it, so it produces no fire, ash or smoke. This makes IQOS a better choice compared to continuing to smoke cigarettes.

Important information:This product is not risk free and provides nicotine, which is addictive.Only for use by adults.

The taste of real tobacco

Heated tobacco devices use carefully selected and processed tobacco to ensure an even heat that delivers tobacco taste and satisfaction comparable to cigarettes.

Important information:This product is not risk free and provides nicotine, which is addictive.Only for use by adults.

Less smell

The majority of consumers find new IQOS ILUMA has less smell than previous generation devices.*

*Source: research conducted in Italy and Japan with a total of 714 IQOS users, from November 2020 to March 2021.

 

Important information:This product is not risk free and provides nicotine, which is addictive.Only for use by adults.

Better choice

IQOS heats the tobacco instead of burning it, so it produces no fire, ash or smoke. This makes IQOS a better choice compared to continuing to smoke cigarettes.

Important information:This product is not risk free and provides nicotine, which is addictive.Only for use by adults.

The taste of real tobacco

Heated tobacco devices use carefully selected and processed tobacco to ensure an even heat that delivers tobacco taste and satisfaction comparable to cigarettes.

Important information:This product is not risk free and provides nicotine, which is addictive.Only for use by adults.

Less smell

The majority of consumers find new IQOS ILUMA has less smell than previous generation devices.*

*Source: research conducted in Italy and Japan with a total of 714 IQOS users, from November 2020 to March 2021.

 

Important information:This product is not risk free and provides nicotine, which is addictive.Only for use by adults.

Our heating technology

Explore the science and technology behind our range of IQOS heat-not-burn devices.

IQOS ILUMA PRIME
New
The higher level of heating tobacco satisfaction
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See if this is for you.

Try IQOS

Try the device free of charge, for 14 days.

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Buy and try

You have 60 days to use the device you have purchased. If it does not meet your expectations, you can take advantage of a free return.

Buy now

Try IQOS

Buy and try

Try the device free of charge, for 14 days.

Learn more