Tobacco without the cigarette smell

IQOS HeatControl™ technology. 

Discover HNB Discover HNB

IQOS HeatControl™ technology heats tobacco to a lower temperature (less than 350°C), ensuring that combustion does not occur. Because there is no combustion, IQOS does not produce smoke. 

Better is up to us

No smoke, no ash, less smell than cigarettes.

Learn more

See the difference

IQOS heat-not-burn generates aerosol, which evaporates much faster than cigarette smoke.

Learn more

Better choice

IQOS is a better alternative to adult smokers who would otherwise continue to smoke.

Buy now

Over 16 million* adult smokers have switched to IQOS.

Source: *Adult IQOS users, whose daily individual consumption of PMI heated tobacco units represents min. 5% of their tobacco consumption in the past 7 days.
Insert the tobacco stick into the holder.
The tobacco stick touches ceramic coated blade.
Holder vibrates when ready.
Discover HNB Discover

Try before you buy

Try IQOS for 14 days.

Find out more

We guarantee

Free delivery. 30 days for free return. Possibility to pay after 30 days.

Learn more